6 months ago

Onfigr by Pikcells named finalist at Designerati Awards

Onfigr, Pikcells' ground-breaking 360° visualiser platform has been announced as a finalist for 'Design Tech Product of the Year' in the 2023 Designerati Awards!

Onfigr by Pikcells named finalist at Designerati Awards

Award-winning CGI and Software Development Company Pikcells, is delighted to announce it has made the Innovation LONGLIST at this year’s Designerati Awards, as its ground-breaking photorealistic 360° visualiser Onfigr is named 1 of 8 finalists up for ‘Design Technology Product of the Year’.

Marking its 21st year, the Designerati Awards will take place on 22nd November 2023, on board the UK’s first ever carbon neutral vessel, Ocean Diva in London, where the industry will come together to celebrate and crown the winners!

Entries for ‘Product of the Year’ span kitchens, bathrooms, materials, and the newly introduced design technology category where Onfigr is shortlisted. Open to tech-based products of all kinds, this category is looking for brands and businesses, which are making a difference to innovative kitchen and bathroom design while enhancing the creative and/or customer service experience.

Reflecting the rise of e-commerce and a new generation of digital natives looking to furnish their homes, Onfigr is developed and managed by the leading experts at Pikcells, and offers the ultimate in photorealistic design to help bricks and mortar retailers in the KBB, construction and interior design sectors gain more traction among their target audience and deliver an elevated customer journey.


Suitable for anyone looking to style an interior space, Onfigr room categories include Kitchens, Bedrooms, Bathrooms, Living Room Furniture, Fixtures & Fittings, Tiling, Flooring, Paint & Wallpaper, and Hard Landscaping.

Providing a new standard of photorealistic 360° and 3D visualisers, Onfigr, is designed to help bring products and spaces to life and core features include lightning fast 360° configuration, custom UI design and branding, photorealistic visuals, trend presets, a call to action where you can save designs, fully responsive and compatibility on all devices and browsers, analytics & more!

Making it faster and easier to quote for new projects, Onfigr was developed to bridge the gap in the marketplace for photorealistic visualisers that truly reflect the original concepts of the interior design community and premium products specified. High function features also include the specially designed pano-visualiser, which offers 85% more screen space when compared to the market average of just 15% display.


Craig Rothwell, Business Development Director at Pikcells says, “We live in an increasingly visual age and so it has become a huge challenge for the interior design industry to sell a ‘lifestyle’ complete with high-quality products using low-quality visuals. By having the support of a 3D design space that resides online, means you’re in a much better position to serve each customer before they even step into your showroom. For instance, if you have a visualiser on the landing page of your website then customers will be able to start trying out ideas immediately in the comfort of their own home and personally pre-qualify themselves as warm leads by already starting the design process with you virtually.”

Richard Benson, Co-Founder of Onfigr adds “Visualisers make it incredibly easy for a customer to get a truly visual idea of how you can introduce a signature style to enhance their space and uplevel their lifestyle, rather than relying on flat 2D graphics. On behalf of the entire Pikcells team, we are thrilled Onfigr has been recognised by the Designerati Awards, and we want to take this opportunity to wish all the nominees the very best of luck – fingers crossed for winning results in November.”

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